In Growthopoly, the players compete against each other with the objective of gaining 5000 followers, and the player to reach that milestone first is the winner. At the beginning of the game, each player is assigned a player character. Each character specializes in one of eight areas of specialty in growth hacking: (1) Search Engine Optimization, (2) Email Marketing, (3) Social Media Marketing, (4) Public Relations, (5) Product Development, (6) Display Advertising, (7) Content Marketing, and (8) Search Engine Marketing. This character is used as a game marker for moving on the board. In addition to the character, each player chooses a marker for displaying their number of followers in the middle of the board. At the start of each turn, the player whose turn it is rolls a die and advances that many spaces on the game board. 

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By learning the different growth hacking techniques for their characters and by landing on the various spaces, players can gain more followers and/or more money. If a player lands on a growth hacking skill already learned (owned) by another player, the owner gains the amount of followers listed on the space. If the player lands on the growth hacking skill that is also their player character’s specialty, they get twice the amount of followers and learning the skill takes one turn less than specified.

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The game is intended to serve as a general introduction to growth hacking. It teaches the players about various types of growth hacking (e.g. Search Engine Optimization). It does not contain much educative content as far as micro-level growth hacking techniques go, however.