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PROJECT
Created this testimonial video for promoting the Digital Marketing & Corp. Communication Master's Program of University of Jyväskyla.
Below, the same video is repurposed into 2 shorter videos
for social media sharing.
Ran video campaigns on Facebook and Instagram for 3 months. Held live webinars, connected with prospective students.
Results
1. Contributed in Increasing the number of Msc. applications (2019) by 20% from 60+ countries.
2. Built two engaging facebook communities of accepted and prospective students for student lead nurturing and retention.
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