Campaign Goal:

Getting traffic to the Scout's events webpages

and attract new scouts & volunteers.

 

Campaign duration:

1 month (March, 2019)

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Approach:

- Non-profit mission analysis

- Market & Target Audience Analysis

- Persona Creation

- Current Marketing analysis

- Website analysis

- Scout's goal and campaign goal alignment

- Setting strategies with target audiences & how's

- Landing page creation

- Keyword researching & ad planning

- Goal setting in Google ads & Analytics

- Adding relevant keywords

- Continuous optimization, A/B testing

- Check working CTA's and copy to new ads

- Updating negative keywords

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Key success:

 

Google adgrants campaign (1 month)

- Clicks improved by tenfold. 
- CTR increased from the initial 10.71% to 14.74%.

- Bounce rate reduced from 64.29% to 41.92%

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Google Ads Paid Campaign (2 weeks)

- Clicks improved by thirtyfold. 

- Impressions improved by fiftyfold.

- Increased Facebook link click and website form completion. 

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